Taproom Data: A Powerful Tool to Increase Profits

Today we hear from Andrew Coplon, founder of Secret Hopper, a mystery shopping service for taprooms and brewpubs.Andrew has tons of data to share from over 6,000 unique taproom visits. Examples include adding paper menus to increase guest spending by 25% and increasing to-go beer sales by 5x with one simple question.  Key TakeawaysThe most important taproom data points to measure and manage  Tactics to train and motivate your staff How Secret Hopper provides feedback and data on the customer experience ResourcesLearn how Secret Hopper can transform your taproom businessData points: The impact of menu types on taproom spendingThis episode is brought to you by Secret Hopper. One of the hardest things in the beer business is seeing your business through your customer’s eyes. Secret Hopper helps breweries uncover what guests actually experience from first impressions and service to cleanliness, atmosphere, and whether guests are likely to come back. Their mystery shopping and customer feedback tools give you practical insights and action steps to improve the guest experience and drive repeat visits. To lReady to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.