Taproom Sales Growth Tactics with Andrew Coplon

Today we learn about taproom sales growth tactics with Andrew Coplon from Secret Hopper. Secret Hopper is a mystery shopping service for craft breweries that is helping breweries increase their revenues, create more repeat customers, and fine tune their tasting rooms.Key takeaways:Average taproom tabs have been higher during the pandemic (Andrew shares the data and how you can use this information to increase your taproom sales)Incentives and leader boards are great tools to motivate taproom staff to sell more beer (Andrew shares examples and ideas that you can implement)Quick sales growth tips:Single use paper menus (data shows a 35% lift in sales when you use them)Ask customers if they want to go beer - the Upsell (data shows 49% buy when you ask, but only 9% buy when you don't) Resources:Ten Strategies to maximize your customers' experience and revenue in the new normal5 Tips to create a better merchandise displaySign Up for the Free and World Famous Craft Brewery Financial Training Newsletter! Today’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.