Tara Gentile McMullin on the licensing certification program path (S3E79)

Tara (Gentile) McMullin, author and the founder of the What Works Network, formerly CoCommercial, joins us this week to share how she pivoted her business model to help turn small business owners into tomorrow's economic powerhouses. Listen and learn: The less common motivation behind registering your trademark Why consulting your ideal customer can help you fine-tune your perfect product How a licensing program can broaden your reach How understanding the difference between an independent contractor and an employee can help make the hiring leap less scary KEY TAKEAWAY: When you "don't know what you don't know", legal can seem intimidating. But sometimes doing your due diligence and tackling something scary like legal can open doors to help you grow your business more effectively. Visit www.awbfirm.com/podcast79 for show notes and to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live). This podcast is information, not legal advice specific to your situation.