⁠Tara Oporto⁠ - Founder & CEO ⁠Enchantra, Inc.⁠

What this episode covers

Tara Oporto (also known as Tara Oporto) is the Founder & CEO of Enchantra, Inc., a New York City-based modern brand house (C-Corp) focused on creating innovative lifestyle and wellness brands.A longtime marketing leader and mom of five, she founded Temperates (temperates.com) in 2025—an intentional non-alcoholic beverage brand and lifestyle platform exploring the "new culture of drinking less." Temperates examines how alcohol marketing, identity, habits, and biology influence consumption, while promoting clarity, connection, and wellness without labels or pressure. It's positioned for the sober-curious movement, with insights on Gen Z prioritizing recovery, performance, and meaningful social rituals over traditional drinking.Her expertise spans growth strategy, media partnerships (e.g., past advisor at Premiere Direct Response), and rethinking health/culture intersections.

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How long is this episode of The Ad Podcast?

This episode is 53 minutes long.

When was this The Ad Podcast episode published?

This episode was published on March 2, 2026.

What is this episode about?

Tara Oporto (also known as Tara Oporto) is the Founder & CEO of Enchantra, Inc., a New York City-based modern brand house (C-Corp) focused on creating innovative lifestyle and wellness brands.A longtime marketing leader and mom of five, she founded...

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