Tardigrades Versus Unicorns: The Less Celebrated Path To Brand Success With Chris Fenster And Nick McCoy

Not all brands are destined to be unicorns: those that achieve hockey stick growth and exit on a bombastic note. More likely than not, you’re going to have more success being a tardigrade brand which, like its slow, bottom-feeding namesake, is a master of resilience and efficiency. Tardigrades are wildly successful organisms while unicorns basically exist only in the imagination, and there is a good reason for that. Tardigrade businesses focus on resilience, capital efficiency and nimbleness instead of constantly chasing around for big game. They focus on building a business with solid fundamentals, unit economics, and a path to profitability that creates a positive EBITDA and positive cashflow. They may not be as fast as the unicorns, but their path to growth is pretty much carved out for them. Elliot Begoun brings in two data experts to put substance to support this thesis: Nick McCoy from Whipstitch Capital and Chris Fenster from Propeller Industries.Love the show? Subscribe, rate, review, and share!Here’s How »Join The TIG Talks Community today:tigbrands.comFacebookLinkedIn