Target Just Revealed a Sudden Shift in Consumer Spending episode artwork

EPISODE · Apr 10, 2026 · 19 MIN

Target Just Revealed a Sudden Shift in Consumer Spending

from Eurodollar University · host Jeff Snider

Target is throwing in the towel on its previous losing strategy. Like many businesses, it tried to raise prices only to find its customers going elsewhere, largely to Walmart. Now Target is slashing its prices including on the towel it just threw in. The retail giant simply has no other choice given the sudden change in consumer behavior we’re seeing across the economic landscape.   Eurodollar University's Money & Macro AnalysisTarget cuts prices on 3,000 items as stubborn inflation keeps US consumers on edgehttps://www.reuters.com/business/target-slashes-prices-more-than-3000-products-2026-03-11/Fewer Americans Plan to Travel After Surging Fuel Costs Hit Budgetshttps://www.bloomberg.com/news/articles/2026-04-02/fuel-price-rise-on-iran-war-has-americans-putting-vacations-on-holdNumerator Consumers React to Rising Gas Priceshttps://www.numerator.com/resources/blog/consumers-react-rising-gas-prices/FRBNY SURVEY OF CONSUMER EXPECTATIONShttps://www.newyorkfed.org/microeconomics/sce#/https://www.eurodollar.universityTwitter: https://twitter.com/JeffSnider_EDU

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