Target Markets - Ep. 56
from Board Game Business Podcast
Today we talk about designing and publishing games for a particular market. Here are some of the topics/questions we cover: What's a target market? Which markets are commonly considered in the board game industry? Identifying the market that's right for your game. Should I use elements to my game to fit a particular group of consumers? Do publishers have a specific market in mind when they are scouting games? How do things like ease of play and length of play factor into a market segment? Should I design a game for a specific market? Should designers put their target market on their sell sheet? Are there specific conventions where you'll find publishers for specific markets?
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