Targeting Enterprise? Here's What Needs to Change With Your Marketing | Pamela Velentzas, VP Marketing at Spreedly

Targeting Enterprise? Here's What Needs to Change With Your Marketing | Pamela Velentzas - VP, Marketing at SpreedlyAraminta speaks with Pamela Velentzas, VP of Marketing at Spreedly, on how to go from SMB to enterprise. Pamela explains what enterprise requires, she describes budget moves away from paid search toward curated in-person experiences, partner-led events, ABM-style named account programs, and PR/analyst relations, with examples of what worked. They also discuss PR, ABM, LLM-driven research, Reddit and OpenAI ads testing, and a content pivot.Key topics include:How to market fintechs to enterprisesWhy enterprise messaging must changeWhere to spend enterprise budgetsHow events build buyer relationshipsUseful links:How Fintechs Can Win in AI Search webinar: https://www.mintcopywritingstudios.com/ai-search-reportFind Pamela Valentzas on LinkedIn: https://ca.linkedin.com/in/pamelavelentzasFind Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ Mint Studios website: https://www.mintcopywritingstudios.com/For show notes and more information about guests, head to: https://www.mintcopywritingstudios.com/podcastThis episode was produced by Orama - thought leadership videos and podcasts: https://orama.tv/About Araminta Robertson:Araminta is the Founder and Managing Director at Mint Studios, an agency that turns content into measurable pipeline for fintech and financial services companies.About Fintech Marketing LabFintech Marketing Lab is a podcast hosted by Mint Studios,an agency that turns content into measurable pipeline for fintech and financial services companies. This podcast is where we experiment, explore and break down how fintech marketing actually works in practice. Each episode, our host, Araminta, talks with top fintech marketers about what they’re testing, what they’re learning, and how they’re pushing the boundaries of brand, strategy and team building.Timestamps:00:00 intro04:08 Messaging Must Shift05:48 From Dev Talk to CFO Outcomes08:50 Budget Reallocation for Enterprise10:18 Events and ABM Experiences14:19 SMB Pain Points vs Enterprise Outcomes19:28 PR Stories That Drive Enterprise24:23 Named Customers Proof33:38 Enterprise Content Playbook38:19 Reddit Strategy Explained40:52 Enterprise Expansion Advice