Tariff Drama with Stijn Vriends CEO of Vittoria Tires

What this episode covers

I wanted to sit down with a leader in the industry and talk about the recent developments regarding the tariffs being put in place by the United States. I was really happy to talk with Stijn Vriends, CEO of Vittoria Group. This was recorded on April 10th, just one day after the 90-day pause was announced. I wanted to give just a quick snapshot of this moment in time.This is a little different than our normal format, but I just wanted to get the word out and provide perspective from an industry leader on how they're thinking about and handling the tariffs, shedding more light on the situation. I really appreciate Stan taking the time to meet and talk with me.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' NewsletterRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

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This episode is 13 minutes long.

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This episode was published on April 10, 2025.

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I wanted to sit down with a leader in the industry and talk about the recent developments regarding the tariffs being put in place by the United States. I was really happy to talk with Stijn Vriends, CEO of Vittoria Group. This was recorded on April...

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