Tariq Hassan on Fear, Failure, and Brand Role in Culture

What if the fear of failure is the biggest thing standing between your team and greatness? Tariq Hassan — former CMO and Chief Customer Experience Officer of McDonald's and former CMO of Petco — has spent his career contemplating this question. In this episode of “Unbossing,” hosts Rishad Tobaccowala and Drew Ianni sit down with Tariq for a candid conversation about the leadership lessons hiding inside failure, the importance of psychological safety, and how the Grimace shake TikTok craze became a masterclass in knowing when to get out of the way of the consumer.  Tariq opens up about his late discovery of dyslexia — and how unlearning to hide it became one of his most powerful leadership tools. And he shares his framework for rooting out the "ghosts of culture past" that haunt organizations long after the people who created them are gone. Plus, hear Tariq’s career advice for everyone—no matter which career stage you’re at.  See omnystudio.com/listener for privacy information.