TAS 280 : Ask Scott Session #84 - Your Business Questions

Fridays are one of Scott’s favorite days of the week because it’s the day that the Ask Scott session of the podcast hits the airwaves. These episodes are designed to do nothing more than help you get your answers about Amazon private label or e-commerce sales answered. Scott’s got years of experience in both realms and is eager to help you become successful selling your products online. If you want to ask Scott a question about your particular situation you can find out exactly how to do that on this episode of the podcast. Who knows, maybe you’ll be featured on a future episode of the show! I’m having some issues with my supplier putting my logo on my product. Can you help? A listener called in to ask Scott about a problem he’s having with his supplier. He’s trying to get his product branded by having the logo imprinted on the product but the supplier is telling him there is not enough space to do a good job of it. He’s curious how this will impact his possibilities of getting his product in Amazon’s brand registry and if there are any other options Scott can think of to get his branding on his product. As you might expect, Scott’s got a great answer for him that includes a couple of possible solutions. Can I get multiple manufacturers to work together to create product bundles for me? One of the approaches to building a unique product on Amazon that Scott often suggests is through bundling your primary product with an accessory or other related product. When you do you’re able to offer something that no other Amazon seller is able to offer. It’s a great way to stand out. Today a caller asks if Scott knows of a way he could get his product suppliers (he uses more than one) to work together to bundle his products for him. That way he won't have to have the products shipped to his house and be required to do the work himself. Scott actually knows somebody who is doing that exact thing and has some suggestions for how the caller can handle the situation. How can I discourage others from copying my product? An Amazon seller who is just starting called Scott to ask if there is a way she can discourage others from copying her product now that it’s selling pretty well (15 units a day). Without knowing the particulars of her product and market it’s hard for Scott to give detailed answers but there are some guiding principles he has to share that might help this seller - so he shares them on this episode. If you’d like to do your best to make your product the stand-out item in your market, Scott’s answer to this question may be just what you’re looking for. Should I work to keep ahead of my competition in terms of reviews? Positive product reviews are important when it comes to Amazon products. They lend a sense of legitimacy to your product, telling potential customers that others have bought and enjoyed your product. But is it important to make sure that you stay ahead of your competition when it comes to the number of reviews you have on your product? On this episode, Scott dives into the issue of reviews and outlines how good reviews help a product and at what point the number of reviews begins to lose its significance. Are you interested to know what he has to say about it? You can find out by listening to this episode. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to the podcast! [1:40] How you can submit your own questions. [2:15] The word of the week: Kindness! [6:34] QUESTION ONE: Problems getting my logo on a product. What are my options? [11:58] QUESTION TWO: Any ideas to get manufacturers to work together for bundling? [17:31] QUESTION THREE: How can I discourage others from copying my product? RESOURCES MENTIONED IN THIS EPISODE