TAS 304 : Ask Scott Session #92 - Your Business and Marketing Questions

It’s time for the Friday Q&A episode of the podcast - we call it the “Ask Scott” episodes. You can connect with Scott Voelker to ask your own Amazon or eCommerce related questions. It could be anything: product selection, email marketing, list building, website issues, really - anything. When you do, Scott will answer them on the podcast for everyone to hear. And when you ask your question be sure you leave your name so Scott can thank you personally and refer to you directly. For now, listen to this episode to hear Scott’s answers to the questions of other eCommerce sellers. Being an entrepreneur is a life of ups and downs. Get used to it and get fueled by it. It’s not uncommon for people who are trying to build an eCommerce or another type of business to be discouraged often. That’s because any time you’re trying to build something great you’re going to run into resistance. It’s just the way life is. On this episode of The Amazing Seller, Scott has a pep talk for you about how to deal with the discouragements that will inevitably come and how you can turn them to your advantage for greater success. That’s something you could use, isn’t it? Be sure you take the time to hear this episode. What is the best way to use product discounts in conjunction with review requests? A listener called in to ask Scott about a particular approach to seeking reviews in conjunction with offering a discount code. He doesn’t exactly want to offer the discount in exchange for the review - that would be a violation of Amazon’s policy - but he does want to couple the two together. Is it a strategy that would actually work? Even more importantly, is it something Amazon would even allow without penalizing the seller in some way? You can hear Scott’s response to this creative strategy on this episode. I noticed that a certain product on page two is selling more than those on page 1. What’s up? An Amazon seller who is doing product research has noticed something a bit unexpected. There are products that are showing up on page 2 of the search results that are actually selling more products than the products on page 1 of the search results. How can that be? Doesn’t Amazon weight the search results in favor of those products that are selling more? Why would a higher seller be on page 2? Scott’s got some theories about what might be happening in this situation and he’s going to tell you what he thinks about it on this episode. Why you don’t have to start big on Amazon private label. When you are considering a business selling private label products on Amazon you may be a bit intimidated because you think you’ve got to put a lot of money into it at the beginning. But actually, there are advantages to NOT putting in a ton of money at the start. That way you can test a market, validate that there is good potential for sales, and get your feet wet a little bit at a time - learning how the entire process works. If you want to learn how to do it Scott has some great resources to share with you so make sure you take the time to listen to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:47] Be realistic about the ups and downs of the entrepreneurial process. [6:04] QUESTION ONE: Can we give a 100% code in the same email where we ask for a product review? [13:33] QUESTION TWO: How do product sales relate to page ranking? [19:02] QUESTION THREE: When starting out can I start small to test and validate? RESOURCES MENTIONED IN THIS EPISODE www.TheAmazingSeller.com/ask - ask your questions!