TAS 351: (TAS Power Hour) Email Follow Up - Split Testing Debate - PPC Talk - Patents and Random Discussion

Jump into another edition of the TAS Power Hour with Scott, Chris, and Dom! It’s always a great time when these three guys get together, banter, debate, and bring to light information that is helpful for sellers like you! On this episode of The Amazing Seller, the guys go over the recent change to Amazon’s email policy, a lively exchange between Chris and Dom, how to use Facebook Ads effectively, what you need to know about patents, and much more! This episode is packed full of great content. Don’t miss it! Amazon’s Recent Email Policy Change Are you wondering how Amazon’s recent change to their email policy for sellers will affect your business? How can you make sure that you stay within their terms of service? On this episode of The Amazing Seller, Scott, Chris and Dom dive deep into this issue and give helpful advice on how you can adapt to these recent changes. Don’t get left behind, make sure you take the time to listen to this valuable episode and stay up to date! Chris and Dom DEBATE! Which sales strategy is the best; should you use tools and drill down on the data or should you focus on multiple fast selling products? Which options is the better use of your time? On this episode of The Amazing Seller, Chris and Dom go head to head over this debate. They get pretty fired up (In a good way) and lay out the merits of their respective positions. Going back and forth and pushing back on each other's positions is not only entertaining, but it is really helpful dialogue for sellers like you who are trying to figure out what method would work best in your situation. Grab your pen and paper (And maybe some popcorn), this is an episode you don’t want to miss! How to use Facebook Ads Effectively Are you using Facebook Ads to drive traffic to your Amazon product listing? That might not be the most effective way to utilize Facebook Ads. On this episode of The Amazing Seller, Chris breaks down the method he uses with Facebook Ads. He goes over how much more beneficial it is to drive customers from your Facebook Ad to a landing page to capture their email address. Then you can leverage that information to offer them discounts and you can more accurately track the effectiveness of those Ads. To learn more about how you can get the most out of your Facebook Ads and more, make sure to catch this episode! What You Need to Know about Patents One subject that comes up again and again in the TAS community is patents. Should you have one? How do you approach products that have one pending? On this episode of The Amazing Seller, Scott, Chris and Dom talk about how sellers like you should approach the subject of patents. Scott has recently dealt with a product category that has a patent and he has some valuable lessons to share from that experience. If you’ve been trying to figure out this subject and how to navigate it, this is an episode you don’t want to miss! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott, Chris & Dom jump into the TAS Power Hour! [6:30] Emailing your Amazon customers. [13:00] Chris talks about split testing. [19:15] Best Seller Ranking Pay Per Click addressed. [22:30] Chris and Dom DEBATE! [33:00] Facebook Ads. [36:20] What’s the deal with patents? [48:00] Dom talks about getting “Ungated.” RESOURCES MENTIONED IN THIS EPISODE Stay connected to the TAS FB Community - HERE Don’t miss any TAS Live events - HERE Salesbacker