TAS 355: Ask Scott Session #109 - Motivation - TRAFFIC to Products - Reducing Returns - Using Insert Cards and TOS Rules

Do you ever find that you are in need of some encouragement? A shot in the arm to keep you going when things get difficult in life and business? On this episode of The Amazing Seller, you’ll hear from a TAS listener just like you! Joseph talks about how he started listening to Scott and began to put these tools and concepts into action. Now he’s starting to see some success in his business and YOU can too! Also on this episode, Scott covers driving traffic to your product listing, premium over generic product quality, insert cards, and much more! The Ripple Effect In your pursuit of success, you’ve got to get started somewhere. What is the one step you can take today that will cause a “Ripple Effect” over time? Even the smallest step can be added to little by little to amount to great success in the long run. On this episode of The Amazing Seller, Scott talks about the ripple effect and how he’s seen it work in his life and the lives of TAS followers just like you! As always this episode is packed full of great lessons and insights that you can’t miss! Drive more traffic to your product listing! Have you struggled with gaining traction attracting the volume of traffic to your Amazon product listing that you’ve been for? What steps can you take to optimize your listing and adjust your methods to increase traffic? As you know by now, increased traffic usually leads to increased revenue. On this episode of The Amazing Seller, you’ll hear Scott go over a few strategies you can enlist to improve your PPC efforts, optimize your listing, and get the results you need. Make sure to catch this insightful episode - you don’t want to miss it! Go Premium or Generic with product quality? As an e-commerce seller, you know that one of the most important things you can do in your business is to increase your profit margin. But one of the dangers of focusing so closely on a large profit margin is that it can lead you to skimp on the quality of your product. Many sellers will say that they can produce a similar product for lower cost but you have to remember that public perception is KEY. The customer is comparing your product to the quality standard of your competitors. This is a very important subject to consider when you are going through product research. If you’d like to hear more details about this topic, make sure to catch this episode of The Amazing Seller! Should you include “Insert Cards” with your product? One of the best ways to stand out from the rest of the competition is to include an insert card with your shipped Amazon product. These insert cards can perform an array of beneficial services for you as the seller. They can point buyers to your website for more helpful product information, they can include details about best practices with the purchased product, they could even include discounts on the customer's next order. But the question for many Amazon sellers remains, is it OK with Amazon to include an insert card with the shipped product? On this episode of the Amazing Seller, Scott explains how this subject sits in a gray area regarding Amazon’s TOS. He also goes through some helpful options for sellers like you to consider before you take the step to include insert cards. Don't’ miss this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] A word of encouragement from a TAS listener like you! [9:30] The “Ripple Effect” [11:00] Question #1: How can I drive more traffic to my listing? [21:00] Question #2: How do I address returns and buyers disappointment? [28:00] Question #3: What is Amazon’s policy regarding insert cards? RESOURCES MENTIONED IN THIS EPISODE Ask Scott a que