TAS 387: Sponsored Product PPC Ads - Keyword Ranking and Mistakes to Avoid with Jeff Cohen

What does it take to construct a solid and well performing Pay Per Click (PPC) campaign? How can you avoid typical pitfalls and common mistakes that many sellers make? On this episode of The Amazing Seller, Scott sits down with Jeff Cohen from Seller Labs to go over KEY elements that make up a successful PPC campaign. You’ll hear them discuss the role of sponsored ads, keywords, the “Halo Effect” and much more! This is an in depth and detailed episode that you don’t want to miss! Make sure you have pen and paper near by - there are several tips that you’ll want to check out later. Increasing your PPC bid You might be tempted to think as many other Amazon sellers do that to maximize your ACOS you’ll need to decrease your PPC bid. Don’t be so quick with that response. You might want to slow down and consider INCREASING your PPC bid to have that effect. On this episode of The Amazing Seller, Jeff Cohen explains why this method works and why you need to take a good look and possibly an audit of how you are proceeding with your PPC strategy. Are you really ready to take your ecommerce business to the next level? Make sure to catch this episode so you have all the tools you need to get there! Common issues with Keywords Do you struggle with finding the right way to use keywords and search terms? Are you wondering if there is something you can do to maximize your efforts so you are wasting resources? Look no further! On this episode of The Amazing Seller, you’ll hear from entrepreneur and business leader Jeff Cohen as he goes over common mistakes he has seen Amazon sellers make when it comes to keyword optimization. If you are ready to really hone in and make the most of your keyword efforts, sit down and take your time with this episode! How to Start a Paid Ad Campaign What does it look like to start a successful paid ad campaign? How do some of the top sellers on Amazon start their campaigns? On this episode of The Amazing Seller, you’ll hear from Jeff Cohen as he describes how he starts his ad campaigns. Make sure you take the time to really listen to what Jeff has to share, you might even consider pulling up your ad campaign and see if what you are doing matches up with what Jeff talks about. If you haven’t started an ad campaign, this is the episode that you want to earmark and come back to - don’t miss it! How Seller Labs Can Help YOU! What can you do to get the most out of ecommerce tools like the ones offered by Jeff Cohen and his team at Seller Labs? Do companies like Seller Labs even care about the average Amazon seller and their experience with their products like Ignite? On this episode, you’ll hear from Jeff Cohen as he explains how his team at Seller Labs works with sellers like you to improve upon their tools. If you’ve been wondering how support platforms like Seller Labs work, make sure you catch this episode to get the inside track from Jeff - you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Jeff Cohen joins the podcast. [6:30] Setting up the correct PPC campaign structure. [16:00] Does raising your PPC bid maximize your ACOS? [22:30] Using sponsored ads to target your competitor. [28:00] Does Amazon pay attention to the sellers who spend the most money? [33:00] What is the Halo effect? [38:00] Common complaints around Keywords. [58:00] How Jeff starts a new sponsored ad campaign. [1:01:30] Jeff talks about why he created Ignite. [1:08:00] Parting thoughts from Jeff. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ppc