TAS 402: (Hot Seat) How to Get Steady Sales in Competitive Category and Improve Rank?

It’s time for another Hot Seat session here on The Amazing Seller Podcast! Join Scott and Chris as they go over a product listing from a TAS listener like you! You’ll hear them go over topics like minimizing PPC costs and maximizing organic sales, selling products that cater to your social media following, product listing optimization, keyword strategies, and so much more! There are so many valuable lessons that ecommerce sellers can learn from this in depth episode - what the guys cover on this episode could be the one piece of insight you need to take your business to the next level - don’t miss it! Minimize Your PPC Costs It’s the goal of every ecommerce seller on Amazon to eventually get to the point where they are able to minimize their PPC costs and see a rise in their organic sales. Are your products performing at the level that you had hoped to see at this point in the process? What can you do to move toward more organic sales growth? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over a listing from a TAS listener like you. The guys walk through what it takes to enhance your PPC strategy and work toward organic sales. To hear more on this subject, make sure to catch this episode! Product Listing Optimization Is your product listing in the best shape to go toe to toe against your competitors? Do you have a solid checklist that can help you evaluate your product listing to make sure you have its position for maximum profitability? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they walk through what they look for in a fully competitive and optimized product listing. Take it from these guys, they know what to look for and how you can make subtle tweaks that will put your product above the rest. Learn more by listening to this helpful episode! Keyword Strategy How is your keyword strategy performing for you? Would it be helpful for you to get some insights and tips on how to improve it for optimal results? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive into the best strategies for making keywords work for you! Don’t let something like a faulty keyword strategy trip you up. Even if you think you’ve got it all figured out, take the time to hear what Scott and Chris have to say - it could end up saving you lots of trouble down the road! Don’t Let Fear Hold You Back! One of the biggest enemies of success is fear. Are your fears dictating your plans? Are you reacting to your fears or are you putting them in their place? An old proverb says, “If you want what you’ve never had, you’ve got to do what you’ve never done.” Fear wants to hold you back but success and growth call you push past that fear! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how adopting the mindset of pushing past your fears can lead you to untapped growth and success. If you’d like to hear more about this subject, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [6:00] Chris reads an email from a TAS follower like you. [12:00] Minimizing PPC and maximizing organic sales. [17:30] Creating a product that resonates with your audience. [21:00] Product listing optimization. [27:00] Choosing the right keywords to use. [32:00] Don’t be afraid to test changes. RESOURCES MENTIONED IN THIS EPISODE Jungle Scout Google Trends