TAS 421: Ask Scott Session #130 - Testing Products FAST - Google Adwords Traffic - Inventory Placement

What do you need to push your brand forward? Often times, it’s the simplest things that can cause a huge impact on how you look at the world or make a decision. The spark you need to ignite your next bold move can be found right here! It’s time for another session of Ask Scott on this episode of The Amazing Seller. You’ll hear Scott share his thought of the week, how to connect with groups and trends before you pick a product, whether using Google Adwords is a good or not, and a lot more! You don’t want to miss out on this fascinating and informative episode! Finding Value in What You’ve Learned You got into ecommerce selling to find financial success and freedom, right? In light of the focus on financial success and monetary profit, you can lose sight of the valuable lessons you learn along the way that doesn't have a dollar value attached to them. On this episode of The Amazing Seller, Scott opens up about the lessons he has learned on his journey toward success. Scott’s lessons haven’t always been positive but he has been able to come away with valuable insights that have led him to the level of success he enjoys today. What lessons can you learn from? Discover more on this topic from Scott on this episode! Research Before Product Selection Don’t you want your next product to be the one that catches on and really helps you build a solid brand? What can you do right now to start moving in that direction? On this episode of The Amazing Seller, Scott explains how sellers like you can leverage several resources to get an idea of where to focus your energy in hopes of hitting a home run with a new product. The first place Scott encourages sellers to start is on Amazon, take a look at what categories are the most popular, which ones have the most reviews? When you identify these areas, you have a good place to start your product research. Find out what other helpful resources are out there for sellers like you to get started - listen to this episode to find out! Google Adwords, is it worth it? As a business leader, you want to take every step to put your business in the best position. How have you kept your advertising strategy competitive? Have you pushed the envelope and looked at all of your options? On this episode of The Amazing Seller, Scott provides his throughs on utilizing resources like Google Adwords. At this point, Scott encourages sellers like you to avoid using Google Adwords. If you follow Scott’s advice, he points you to using Facebook Ads or connecting with a Social Media influencer to start getting the word out and to grow the reach of your brand. To hear Scott expand on this topic and much more, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Scott’s Thought of the Week. [8:00] Question #1: How do you research trends that you can capitalize on? [20:00] Question #2: How can I use Google Adwords to promote my brand? [26:30] Question #3: When is the inventory placement program beneficial to use? RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/workshop www.salesbacker.com www.theamazingseller.com/buildlist The Compound Effect