TAS 647: HUGE Amazon Updates for SELLERS

Did you know that there have been three significant updates from Amazon recently? It’s true! If you find yourself wondering what you missed or why these updates are important for you and your ecommerce business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they discuss Amazon Live, Amazon’s Voice of the Customer (VOC), the value of good customer service, the “Portfolios” addition to Amazon PPC, and much more. Make sure to have pen and paper ready; you don’t want to miss a minute of this helpful and informative episode! Amazon LIVE Have you checked out Amazon’s new Live feature? Are you wondering if it is similar to Facebook Live and other tools? According to Amazon, there are three main reasons why you should consider getting your brand featured on the service. Drive sales. During your livestream, shoppers can purchase your featured products in the carousel displayed next to your stream. Interact with viewers. Chat and interact directly with shoppers as they watch your livestream. Be discovered. Reach more shoppers on Amazon.com and build your brand through interactive livestreams. To find out if it is a good idea to get your brand featured on Amazon Live, make sure to listen to this episode of The Amazing Seller! Amazon VOC What if there was a way to get a more accurate idea of what customers think of your products beyond the review they post? Amazon is rolling out a new tool called Amazon VOC; it is designed to display the Customer Experience Health of a seller’s offers and customer comments that are meant to help sellers identify product and listing issues so they can take action to resolve problems. Here are the three main issues Amazon is trying to achieve with Amazon VOC. Review Customer Experience (CX) Health - Understand how each of your offers is performing relative to similar products in terms of customer experience. Understand your customers - Read recent comments and identify common product or listing issues affecting customers. Improve products and listings - Take action to address product issues identified through customer feedback and optimize your listings. Do you think you’ll use this new feature from Amazon? To get Scott and Chris’ take on this new feature and what it will mean for your ecommerce business, make sure to listen to this episode of The Amazing Seller! Will “Portfolios” make your life easier? Let’s face it; there are few people who get as excited about PPC updates as Chris Shaffer! But there is a good reason for sellers like you to get at least a little happy about Amazon’s new update with the “Portfolios” tab in your Amazon PPC account. In the portfolios tab, you can take multiple PPC campaigns and view them as one campaign in terms of ad metrics over time. With this new feature, you can consolidate a broad match campaign, a phrase match campaign, and an exact match campaign into one portfolio inside the Amazon ecosystem. With the new process, you can still view all of your campaigns individually, or you can view them in summary as a group. For an even deeper understanding of what this means for your ecommerce business, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Scott and Chris talk about Amazon Live. [9:00] Why you should take advantage of tools like Amazon Live. [15:30] What is Amazon VOC? [19:20] Why taking care of your customers will make you stand out. [22:50] Chris about the “Portfolios” addition to Amazon PPC. [28:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE