TAS 701: Update: Bass Fishing Business and What Needs to Get FIXED!

Do you ever feel like your business is missing some key elements that could take it from good to great? What if there was a way to get some expert eyes on your business? Good news! On this episode, you’ll hear from Scott as he reviews an ecommerce website to offer his unique take and suggestions. From small tweaks to glaring mistakes - Scott goes all in. You can use Scott’s walkthrough as a way of evaluating your website - what do you have to lose? Make sure to have pen and paper ready - you’ll want to take notes!  Give your customers a reason to stay connected Too often, businesses miss an easy way to keep their customers connected to their brand - they don’t give an incentive to sign up for an email list! From a discount off of their next purchase or a promise of relevant information - you’ve got to make some effort to get them signed up. Also - make sure you don’t bury your email list sign-up. Make your sign up process easy and pleasant - just that little step can go a long way! To hear more about getting your customers connected to your brand, make sure to listen to this episode of The Amazing Seller!  Speak their language and provide relevant content! Once you’ve secured your customer’s email address - make sure you keep them engaged. Time and time again, Scott has seen sellers who build a massive email list only to let that email list grow cold! You don’t have to have a huge, robust strategy to keep your followers engaged - just provide relevant information they can use that is related to your niche market. A great way to find which content your followers are looking for is to ask them! Tune into this episode of The Amazing Seller to hear Scott expand on this topic and much more! Don’t be afraid to highlight other personalities and influencers.  If you don’t feel comfortable getting in front of the camera - you should consider connecting with an influencer in your niche market. Think of how much time and energy you could save by finding someone who has built a following and is passionate about your subject. Scott has taken this route before, and he’s seen some great results! For a deeper dive into what it takes to make your brand stand out from all the rest - make sure to listen to this episode of The Amazing Seller - you don’t want to miss it!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER  [0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott tells a fishing story.  [8:00] Diving deeper.  [10:30] Don’t hide your email list - entice them!  [13:00] Help your fans get better.  [15:00] Scott shares some “How to…” content ideas.  [23:00] How to sell your product without sounding like “Salesperson.”  [27:15] Reaching out to fans and influencers.  [30:00] Closing thoughts from Scott.   RESOURCES MENTIONED IN THIS EPISODE  Brand Accelerator Live