TAS 826: Writing Emails without Sounding “Salesy” Ask Scott Session #257

Don’t you hate it when you get those annoying emails that practically SCREAM their products at you? When was the last time you were happy to get a telemarketing phone call? Let’s face it, the “Salesy” approach is the worst! What if there was a way to communicate with your target audience without turning them off? You’ve come to the right place!  It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he teases some exciting news for TAS and as he gives a detailed walkthrough of a successful email he recently sent out to his brand. Make sure you have pen and paper handy for this episode - you don’t want to miss it!  How to make a solid connection with people  At the heart of Scott’s effective email marketing approach is a desire to really connect with people on a personal level. You don’t need to be formal with your email messages - in fact - its best to keep your emails lighthearted and fun! Using friendly banter and lingo that your target audience gets is also a critical aspect to making that personal connection. To learn more about Scott’s approach and how to get your followers to let their guard down, make sure to listen to this episode of The Amazing Seller!  Keep it simple  Let’s face it, the reason why most marketing fails is that the marketer doesn’t take the time to really get to know their audience. Generic and complicated emails are what drive people away - why do so many businesses continue with this outdated approach? Making a connection with people takes effort - but not much! According to Scott, the best thing you can do when writing your marketing emails is to keep your message simple. Tune into this episode of The Amazing Seller as Scott breaks down exactly what sellers like you need to write to keep your followers engaged!  New Changes Coming!  If you’ve been around the TAS community for very long, you know that Scott loves to change things up from time to time. Each time Scott rolls out a new change - it’s always a good one that helps sellers like you take your business to the next level of growth. Comming as soon as Monday, May 11th, Scott will be announcing some pretty big changes for The Amazing Seller podcast. Are you excited? It’s going to be an episode that you don’t want to miss!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] BIG CHANGES COMING!  [4:00] An email marketing approach that works.  [7:15] Scott shares an email that he sent out to his brand.  [10:30] Keep it simple - an effective email isn’t as hard as you think.  [16:00] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/coffee