Tata, Airtel’s DTH merger: Will 2 Negatives make a Positive?

As the world moves towards streaming and cord-cutting, Tata Play and Airtel Digital TV are gearing up to merge their direct-to-home (DTH) businesses. The deal promises a combined subscriber base of 35 million, with Airtel holding a 52% stake and Tata owning the rest. But is this merger just a desperate attempt to salvage the struggling DTH segment, or does it signal a broader strategy? What does it mean for Tata’s media distribution ambitions and Airtel’s broadband expansion plans? Hosts Anirban Chowdhury and Arijit Barman dive into the details of this mega deal, its implications for India’s media landscape, and whether it can revive the ailing DTH business. Tune in. Check out other interesting episodes from the host like: Corner Office Conversation with Arundhati Bhattacharya, Chairperson & CEO, Salesforce India, India vs TB: Where are we at?, Maha Kumbh: Business in Blessings,  X or Exchanges? Should Market Disclosure Rules Taper Down?, and more! You can follow Anirban Chowdhury on his social media: Twitter and Linkedin Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.