Taxing beer by the gallon in Wisconsin and colleges paying athletes with the Tax Foundation's Hoffer episode artwork

EPISODE · Jun 17, 2025 · 24 MIN

Taxing beer by the gallon in Wisconsin and colleges paying athletes with the Tax Foundation's Hoffer

from WIZM - La Crosse Talk Interviews · host WIZM News Staff

We drink beer by the ounces and tax it by the gallon. Economist, Dr. Adam Hoffer, with the Tax Foundation, joined La Crosse Talk to discuss Wisconsin's low beer tax, plus colleges now getting or having to pay their athletes. Hoffer, director of excise tax, recently published the beer tax by state across the country for the Tax Foundation. We discuss the stats and if Wisconsin could raise the beer tax. We also looked at some of the other drinkable taxes — the wines and the spirits. Hoffer — a former professor who taught sports economics at UW-La Crosse — also discusses colleges soon having to begin paying their athletes, and what a $21-million salary cap might look like. Would it all go to just a quarterback and do the schools have to disperse that among male and female sports?  See omnystudio.com/listener for privacy information.

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Taxing beer by the gallon in Wisconsin and colleges paying athletes with the Tax Foundation's Hoffer

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