EPISODE · Apr 1, 2025 · 31 MIN
Taylor Hatfield on How Authenticity Wins in Modern Selling
from NexGen CMO Podcast · host Kelly Hopping
What does being a softball coach and a sales coach have in common? Taylor Hatfield, Executive Sales Coach at Lushin, says authenticity. In this episode, Kelly and Taylor discuss Taylor's journey from being a collegiate softball coach to a sales coach, the importance of authenticity in selling, and how this all relates back to marketers. Listen to learn more about the importance of understanding personality types, sales psychology, and the significance of empowering teams through positive beliefs rather than fear-based leadership.
What this episode covers
What does being a softball coach and a sales coach have in common? Taylor Hatfield, Executive Sales Coach at Lushin, says authenticity. In this episode, Kelly and Taylor discuss Taylor's journey from being a collegiate softball coach to a sales coach, the importance of authenticity in selling, and how this all relates back to marketers. Listen to learn more about the importance of understanding personality types, sales psychology, and the significance of empowering teams through positive beliefs rather than fear-based leadership.
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Taylor Hatfield on How Authenticity Wins in Modern Selling
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