Taylor Jacobson - Small Business Marketing

Getting your business noticed is a constant challenge. Where do you advertise? What’s the best way to connect with potential customers, and how do you maximize your limited advertising dollars to help grow your Small Business? I have asked myself these questions over and over with each Small Business that I have owned. Joining us today to help us answer those questions is Taylor Jacobson, a marketing expert that specializes in helping Small Businesses get noticed using various techniques that he is going to share with us today. 00:00:00 Small Business Show #285 for Friday, July 17, 2020 00:02:16 SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit Linode.com/SBS to start with a $20 credit.  00:03:39 Taylor Jacobson — Small Business Marketing and Bait by Jake  Random Read: The New Rules of Marketing and PR For everyone who needs marketing advice: What are your goals? Is it sales? Or is it branding? Either way we need a plan For sales: Then you need funnels. Where is your audience? Find your audience, and then start! Iterate later. Telling Your Business’s Story Your goal is trust Using video to promote your small business. Mistake: not asking for help. Take action: Get your phone, set it up to record video, and talk to the camera for 3-5 minutes about your company. What do you do? How are you better than your competitors? What do you do best? Stop. Watch it back. SBS 285 Outtro Find Taylor on LinkedIn Buy our Book! There’s a 99-cent deal! The post Taylor Jacobson – Small Business Marketing – Small Business Show Episode 285 appeared first on Business Brain - The Entrepreneurs' Podcast.