Taylor Lorenz: How to Go Viral, Survive the Internet, and Build a Personal Brand That Lasts

Taylor Lorenz has been at the center of internet culture for over a decade—covering how people go viral, how they fall apart, and how some rise even stronger. As a journalist, bestselling author, and now Substack creator, she knows what it means to build a personal brand in public—and survive the internet while doing it. Given that your multi-hyphenate career will most likely exist online, knowing how to do it well is important.In this episode, we talk about: – The mechanics of virality—and what most people get wrong – How to handle hate, backlash, and cancel culture – Why your online reputation is more valuable than your résumé – How to grow a brand that evolves with you – The danger of waiting for permission to be seenThis one is honest, nuanced, and a must-listen for anyone building something online.Book of The Week - Made to Stick by Chip and Dan HeathConnect with Me: Instagram, LinkedIn & TikTok & PodcastEmail: [email protected] with Descript - https://get.descript.com/cmkomn9cn2tmSound - Keith Giordano - https://keithgiordanomusic.com/Artwork - Wyeth Hansen - https://wyeth-hansen.com/ Hosted on Acast. See acast.com/privacy for more information.