Taylor Shupe, Co-Founder of Stance, on why he chose socks and is building the factory of the future!

Taylor ushered in a new era of prioritizing what you wear before the shoe goes on with a higher level of care and customization. His methodological check list of criteria landed him in the sock category and his creativity helped scale Stance to a $400M valuation! Taylor realized there was a larger market that needed to be disrupted, manufacturing, and now as Founder and CEO of FutureStitch built and is leading a 300,000 sqft facility in China that is employing advanced manufacturing techniques for socks and more while protecting our ecological system. He is unique in having a focus on providing a second chance at having a career to previously incarcerated people, and shares how this has been a major benefit to his business. There are many great lessons to learn from Taylor's abundance of knowledge and experience, so I hope you enjoy the episode!