Taylor Swift & Travis Kelce: Marketing Campaign of the Year

Before you swipe away, no this isn't TMZ. However, the culture-dominating relationship between Taylor Swift and Travis Kelce is having a widespread impact on the marketing world.Call it what you want but after a cruel summer for the economy, it feels like everything has changed. So is this a love story, or just a sweet nothing designed to rake in revenue? Caleb and Dakota talk it out to get some closure... Ready for it?In other news, TikTok roll out a brand new feature making auto-captions default across the platform, and X/Twitter continues to wrestle with monetization woes.If you enjoyed this episode and want to keep up with all things advertising, subscribe so you don't miss another episode!Check out our free Facebook group and learn more about how to turn ads into profit.If you have a moment, please rate and share!