Taylor Swift & Travis Kelce need your attention

It's official: Taylor Swift and Travis Kelce posted one of the most liked Instagram photos of all time. Also, they're officially engaged. Swift and Kelce are no strangers to the spotlight, but we still know very little about their relationship aside from what they are willing to share. And Molly McPherson, a public relations expert, says that's no accident.In this episode, Brittany returns to a conversation she had with Molly back when Taylor Swift and Travis Kelce first started dating, and Brittany and Molly discuss why Swift and Kelce need your attention to fuel the business of their relationship and meet stakeholders's (from fans to the NFL) wants and needs. Plus, Brittany and Molly get into how you can use Swift and Kelce's strategy in your own life.For handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy