TaylorMade CEO David Abeles talks building a brand with Tiger Woods

On a special edition of Fully Equipped, GOLF's Jonathan Wall sits down with TaylorMade CEO David Abeles for an exclusive interview focused on the creation of Sun Day Red alongside Tiger Woods. -- Thanks to our official sponsor Golf Pride and their new Reverse Taper putter grip.  It’s the most crucial split-second in golf. You can’t worry about if the ball is going in the hole or not – if you haven’t worried about what’s happening at impact. That’s what led Golf Pride to design a grip to ensure you’re set up to succeed in that split-second. The very moment where the putt is decided. With REVERSE TAPER technology to ensure you have a more consistently square face at impact. A grip that’s most impactful, during the most impactful split-second in golf. These new grips are now available.  Visit Golfpride.com to learn more.