TB9, S12, E16: Herbie Lopez — Culture Doesn't Build Itself

Most people think culture just happens. But it doesn't.  This week on The Back 9, we sit down with Herbie Lopez, GM of Toyota of Hollywood, to talk about how he's built one of the top-performing dealerships in the country—and why the numbers aren't the point. Herbie shares how he got into the business after losing his father at 19, the influence of his uncle Tony, and what he's learned about leading a thousand-person operation. We get into what it really takes to change a culture, keep it intact, and measure success in ways that go beyond sales. The conversation turns when he talks about hitting the same age his father was when he passed. That's where things started to shift—health, time, and how he looks at the work. If you're leading people, building something, or starting to think about what all of it adds up to, this one will resonate… on The Back 9. Contact Dennis & Josh Instagram: @Back9_Podcast