TBC 148: How Simple Is Too Simple for Your Pitch Narrative

Founders almost never cut their narrative far enough. In this episode of The Backchannel, Jason shares a lesson from one of the best negotiators he’s ever seen — push all the way to the line so you know where it is. Applied to pitch narratives, that means going so simple it feels dumb, and then layering complexity back in from there. If you’ve been gradually trimming your story and wondering if you’ve cut enough, this episode will change how you approach it.