TBC118: How to Create Urgency and Set Deadlines in Fundraising

Setting deadlines in fundraising can be a powerful tool—or a costly mistake. In this episode of The BackChannel, we break down how founders should think about creating urgency without scaring off investors. Learn why setting deadlines too early can backfire, how to structure a process that keeps investors engaged, and why a well-placed deadline can actually help VCs prioritize your deal. If you're raising money and wondering how to create momentum without turning investors away, this one's for you.