TBE 021: Setting Up Goal Tracking For Your Website

What this episode covers

In episode 21 we talk about why goal tracking is so important to your online marketing activities. We walk through setting up goal tracking for your website and how you can use it to find out what is working the best when it comes to driving traffic to your website.In upcoming episodes we will be doing an entire series of podcasts on different approaches and techniques you can use to drive traffic to your website. However, if you don't have goal tracking set up first you won't know which of those techniques is the most effective at turning website visitors into customers.Define Your Goals Determine How You Will Measure Them Set Up Goal Tracking in Google AnalyticsYou can get start quickly and easily be using your Google Analytics account to track visitor actions that are important to you. For example, in the graphic below, for this particular site we are tracking a goal called "engaged readers". These are people who read 3 or more posts in a single visit to the website. We can reasonably assume that people who are spending that much time reading our stuff would also be receptive to buying our products.I want to know where our most engaged readers are coming from. You can see that direct traffic and email traffic are the two sources that are producing the most engaged readers, so I would want to spend more time on those channels. You can also see that social media is converting to our goals at the lowest rate. So that tells me I need to spend more time tweaking our social media content and strategy to get the numbers up.  Once you have goal tracking in place you can see in black and white, what you need to do to improve your conversion rate. If you want to find out how to set up goal tracking for your site, first get Google Analytics set up for your site. You can go back to episode 13 to find out exactly what you need to do to make that happen. Next download our Goal Tracking Action Guide. This will show you how to get goal tracking set up in your analytics account. If you would like to donate to our upcoming charity race you can take advantage of our Special Offer or use the button below.Links Mentioned In The ShowEpisode 13 - Setting Up Google Analytics RaceAcrossPeruForCharity.info ActiveCampaignListening options:Subscribe via iTunes On Stitcher Radio Go to the top of the page and use the on-site player.Â

Distinct summary based on available episode metadata or transcript content.