TBE 025: Getting Started With SEO - Part 2 with John Romaine

What this episode covers

In episode 25, Getting Started With SEO part 2, we finish up our interview John Romaine from WorksMedia.com.au. We talk about how to get started with SEO (Search Engine Optimisation) and what is working now. Listen in as we dispel some common myths surrounding SEO and talk things like foundational link building and making it easier for your site to be found. Download your free guide to the top 5 free tools you can use to help your Search Engine Optimisation. Scroll to below to leave comments and read the transcript of this episode. You can also Download an entire transcription of the interview[Tweet "Find out how to get started with SEO the right way #seo #websitetraffic"] [Tweet "No magic button, SEO done the right way #SEO #onlinemarketing"] Check out our upcoming charity race across Peru - RaceAcrossPeruForCharity.info If you would like to donate to our upcoming charity race you can take advantage of our Special Offer or use the button below. Links Mentioned In The Show Our upcoming charity race across Peru WorksMedia.com.au Google My Business TrueLocal.com.au StartLocal.com.au YellowPages.com WhitePages.com HotFrog.com.au Google Webmaster Tools MOZ Rank Checker from SEO Book Listening options: Subscribe via iTunes On Stitcher Radio Go to the top of the page and use the on-site player. SEO Part 2: Barry Moore:  We touched on a few of those things there. You say “compelling content” as well. Nobody really knows for sure, obviously, but do you think Google is rewarding sites that are publishing frequently as opposed to those kind of sites you mentioned before that might just be a five-page static site that never changes? John Romaine:  One thing I do know for certain is that you can essentially train the bots to come back and search your site more frequently. I know that might sound bizarre, but it’s true. If you’re publishing everyday or every second day … I’ve been doing this a long time. I’ve run sites where I’ll publish something like maybe once a day or twice a day. Very, very rarely will I publish twice a day, but at least once a day. Those publications will be indexed within minutes. I’m talking two or three minutes. Sorry, what was your question, Barry? Barry Moore:  It’s just basically, will Google reward your site, generally speaking, if you are publishing more frequently? I see a lot of people who, they put together one of those sites like you mentioned before, a five-page static site, “This is about us. This is where we are,” and they put it up there and they expect to rank well, but that information is years old and months old. It’s stale and it doesn’t change and you’re not updating the site. Google’s just probably going to look at that and say, “Look, this never changes, so there’s no point in me going back there. There’s nothing compelling about that content.” John Romaine:  Look, I’m only guessing, no one knows for sure; I don’t think it makes sense for Google to be rewarding sites that publish more frequently, but if you’re publishing more frequently, chances are that the engagement will be higher and the chances of you acquiring links will be higher because you’ve got more engagement. The more frequently you’re broadcasting your message and publishing, the more likely it is that your site’s going to be performing much better as opposed to a site that’s just sitting static. I know for certain that if you’re publishing frequently, Google, their bots hang around and they’ll be picking your stuff up really quick. I think what’s really important is that you give your content depth and you publish media-rich content, so across a broad variety of mediums, whether that be written content, photos, pictures, illustrations, diagrams, PDFs, video,

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