TBE 029: Use Social Media The Right Way With Cat Matson

In episode 29, Barry & Gerald put Cat Matson in a #SocialSandwich. Cat is from the 'Social Media For Small Business' podcast and we talk about how to use social media the right way to grow your business and brand awareness. Listen in to find out what to do and more importantly what Listen in as we discuss how to use social media the right way and how to avoid the pitfalls. We talks about things such as: What is the outcome you are after? What is your personal brand Why you should curate other people's content How to keep top of mind You need to have a blog platform Where are your perfect customers hanging out? The dangers of using social media the wrong way How to break through the noise Not everything has to be strategic How to use #hashtags the right way Cat's insider tops tips for success with social media Be frequent Choose platforms that fit your personality as well as your audience Watch before you jump in Be authentic Don't have a singular focus in your messages Share the human element [Tweet "We have a #seqld #socialsandwich with @CatMatson, listen in to the #podcast #socialmedia"] [Tweet "95% of Australians are using #Facebook on a regular basis @CatMatson #podcast #socialmedia"] [Tweet "It is one of the most powerful marketing tools for small business owners @CatMatson #podcast #socialmedia"] [Tweet "#Instagram is spectacular if your target market is sub 30s @CatMatson #podcast #socialmedia"]     CatMatson.com Social Media For Small Business podcast Hearis.com LinkedIn Facebook Twitter Instagram FourSquare Google Plus Pinterest BufferApp Listening options: Subscribe via iTunes On Stitcher Radio Go to the top of the page and use the on-site player.