TBE 030: Authority Marketing – Case Study Review

Show notes at http://thebrandengine.com/episode30 In episode 30 we take some time to catch up with our case study website ThePresentationCoach.com.au. If you have been following along throughout the podcast we have been applying each topic in a case study fashion to Gerald's new brand and website. We have created the brand, bought a domain name, got a website up and running, and we have email capture and lead generation mechanisms in place. So we have the car built, now we are going to talk about how to drive it. If you are a specialist in delivery of a certain product or service then this is the episode for you. We talk about employing an Authority Marketing model to position Gerald as an authority in his niche and create some 'pull marketing' to gather customers to him who are seeking those services. Authority Marketing can work for just about anyone when it comes to building a personal brand online. So listen in as we discuss how to get started and please comment below. Some Clips From The Mototaxi Junket - Our Tuk-Tuk Race Across Peru https://www.youtube.com/watch?v=4RDaeU6lEYA https://www.youtube.com/watch?v=ryXtKd24ZhU Day 11 debrief My new Rode Podcaster mic Links Mentioned In The Show Episode 23 - Content Marketing With James Schramko How to leverage your content to the max The Rode Podcaster microphone The Mototaxi Junket Cool Earth Listening options: Subscribe via iTunes On Stitcher Radio Go to the top of the page and use the on-site player.