TBG – #28 – Case Study: LEGO

Legos, the classic interlocking blocks toy, wasn’t always a hit. First introduced in wooden form and later shifting into the colorful plastic blocks we know and love today, Legos went through tumultuous times to stay on top. From reviving the company after owing millions of dollars to overcoming PR nightmares, we discuss the countless (and largely unknown) challenges the company faced. We also cover how Legos persevered and remained successful by staying true to innovation, constantly listening to customers, and creating strategic licensing deals.