TBL Episode 105: Should you promote your offer during the holidays?

The holidays can be a complicated time for online businesses. While the holiday season can make or break retail, manufacturing, and e-commerce businesses, it seems to have a smaller effect on coaching and info-based online businesses (the types of businesses we serve at Evolved Finance). Over the years, I've heard a lot of takes from different business experts about what online businesses should do during the holiday season. That's why for this episode, we discuss: What we've seen with our clients' numbers during the holidays Why it's crucial for you to understand if there is seasonality in your business What you should be aware of when advertising in November and December Any misconceptions entrepreneurs have about how the holidays might affect their online businesses Why your numbers can help you better understand what the right decision is for your own online business