TBL Episode 137: How to be financially responsible with your ad campaigns

There are few things online business owners want more than a high converting paid traffic advertising campaign. The ability to put money into Facebook, Google, or Instagram ads and get hundreds of paying customers in return is the ultimate dream for online entrepreneurs. Many business owners try to run ad campaigns to grow their businesses, but the reality is that not everyone is able to get a return on their investment. It may be shocking to hear from a finance dude, but I believe every business should experiment with paid advertising at some point. What I do NOT believe in is being irresponsible with your investment in Google or Facebook ads. That's why for this episode, we discuss: Why your business needs to prove itself before you spend a cent on advertising How we've seen our clients use monthly budgets for their ads to test campaigns out before making larger investments down the road Why you need to be able to track your sales funnel metrics on a daily basis to responsibly scale your ad spend How the financial data we provide to our clients helps them understand the true ROI on their ad campaigns