TBL Episode 152 - REPLAY: Understanding the cost of acquiring your customers

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 86. Successfully selling your products and/or services is how you generate revenue for your business. Understanding and managing the costs associated with selling to your customers is how you make a profit. And when I say cost, I mean from both a financial and time standpoint. Luckily, online entrepreneurs have a multitude of ways they can generate leads for their businesses. But these options all have different costs (in both money and time) associated with them. That's why for this episode, we discuss: The most popular marketing channels we see our clients investing in Some of the more time-intensive marketing strategies that can really lower the cost of acquiring new customers if successful The pros and cons of advertising, SEO, content marketing, social media, public speaking, networking, and affiliate marketing Why a clear financial picture of your business is essential for ANY marketing strategy