TBL Episode 158 - REPLAY: How much should online businesses spend on their websites?

We're revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 99. I went to high school in the late '90s, right when the internet was starting to become popular. Back then, if you told me to create a website, you might as well have asked me to assemble my own airplane from scratch—I would not have even known where to start. Now, over 20 years later, creating a website is so easy that most elementary school kids could figure it out. Companies like WordPress, Wix, and Squarespace have made creating a website accessible to the masses. Despite the lower barrier to entry from both a price and technical standpoint, we still see online businesses spending thousands of dollars to create their websites. Is it worth the money? Yes… but also no… it really just depends on how your business works. That's why in this episode, we discuss: Does every online business even need a website? The various price options online business owners have for creating a website Why you need to think about the return on investment for your website How landing pages have become more important to our clients' revenues than their actual websites Why your website becomes more important as your business grows How to budget for a website overhaul