TBL Episode 92: Does affiliate marketing make sense financially?

When I jumped into the online business world six years ago, one of the first concepts I had to wrap my head around was affiliate marketing. As someone who had spent the previous 5 years in the sporting goods industry, it just wasn't a strategy I was familiar with. But back in 2014, almost all our clients were either running affiliate promotions for their own products or promoting a product for someone else. Over the last 5 years, however, we've slowly seen our clients focus less and less on both sides of the affiliate relationship. What's changed? A lot. That's why in today's episode, we discuss: What affiliate marketing means in the online space How the evolution of digital products is making it more difficult to utilize affiliates Why affiliate marketing can be a shaky foundation to build your business upon How much of your revenue you should be spending on Facebook ads Why affiliate marketing tends to burn out entrepreneurs What we prefer our clients to focus on instead of affiliate marketing When does affiliate marketing make sense and why?