TBL Episode 97: How our clients use data to run successful online businesses

During my time working for adidas America, I quickly learned how important data is to running a successful business. Do we need to order more inventory? Look at the data. Do we need to run a promotion? Look at the data. Do we need to change the pricing of a product? Look at the data. Are we on track to hit our sales targets? Look at the data.  Any major decision I made or was a part of was always based on some sort of financial, inventory, or marketing data. I understand that adidas is a multi-billion-dollar corporation whereas Evolved Finance's clients are running multi-seven-figure businesses at best, but that doesn't make data any less important. That's why in this episode, we discuss: How we used data to make decisions at adidas The role sales data plays in a successful online business The role marketing data plays in a successful online business The role financial data plays in a successful online business Why your business will be more successful when you're making data-driven decisions instead of gut decisions How to get the data you need to make the right decisions