TBP19 - Branding the Disruptive

Is the bitcoin brand disruptive? How do we deal with bitcoin's identity crisis and if it is in fact disruptive, is bitcoins kind of disruption undisciplined or groundbreaking? Gide, a public affairs consulting firm, and the Chamber of Digital Commerce announced a strategic partnership in which Gide will support the Chamber involving this issue. We’ve talked to Perianne Boring about the CDC side of things, now it’s time to invite Gide Principal Arika Pierce to give us some insight on her side of the merger.