TBWA Chiat Day LA has a new unit dedicated to B2B marketing. We learn about it from John Hickman

TBWA Chiat Day Los Angeles has formed an elite team of creatives and strategists to build out a B2B marketing practice. I talk with Managing Director John Hickman about the back story and the case for B2B.

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This episode is 40 minutes long.

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This episode was published on January 19, 2022.

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