TCF1055: Why Contractors Waste Thousands on Marketing

Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callMost contractors are wasting thousands on marketing that doesn’t make them a dime. Why? Because they don’t track their Customer Acquisition Cost (CAC).In this episode, Tom breaks down:- The formula to calculate your CAC- Why “busy but broke” means your CAC is too high- The fastest ways to lower CAC (speed-to-lead, better targeting, sales process fixes)- How to know which lead sources to double down onChapters:00:00 – If you don’t know your CAC, you’re not running a business02:00 – Why tracking CAC shows if your marketing actually works05:20 – Math breakdown: $5K ad spend → 10 jobs09:30 – Signs your CAC is too high15:40 – How discounts kill your profits20:15 – Tips to lower CAC (speed-to-lead, tracking, targeting, reviews, sales process)28:00 – Why you’re winging it if you don’t know your CAC============================================================☎️ Sick of spinning your wheels and wondering where the money’s going? If your business is already over $200K, you don’t need another “tip”, you need a plan. Book a 15-minute Growth Call with our team and we’ll cut the bullsh*t, look at where you’re bleeding, and show you what’s possible when you take control.→ Book your call here: https://go.thecontractorfight.com/15min-free-call============================================================== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review. Apple Podcasts Spotify