TCF1096: Stop Selling Like a Technician

Stop leaking authority and start taking command of your sales calls. Most contractors are losing jobs not because their price is too high, but because they sell like a technician who waits to be chosen instead of a professional who leads. In this episode, Tom Reber breaks down why your "detailed explanations" are actually killing your deals and how to shift your identity to protect your margins.Stop being a "price choice" and start being the leader.======================================Stop playing small with your profit. Join us on March 12-13 for Freedom Forge: Dallas.https://thecontractorfight.com/forge======================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify