TCF1117: Stop Selling Projects. Start Finding Motive. episode artwork

EPISODE · Apr 16, 2026 · 16 MIN

TCF1117: Stop Selling Projects. Start Finding Motive.

from The Contractor Fight with Tom Reber

You aren't a contractor; you’re a professional problem solver, but you can't solve a problem you don't understand. Most of you lose jobs because you talk too much and listen too little. In this episode, Tim and Derek break down "Motive" (the engine of the Shinfu sales process) and how to use open-ended questions to make your prospects feel heard. Stop guessing what they want and start extracting the truth so you can charge what you’re worth.==================================Ready to stop grinding for pennies?Grab "The Contractor's Code to Finally Cracking $1M" free course and start building a business that actually serves your family. Check out the free course here: https://thecontractorfight.com/code==================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

NOW PLAYING

TCF1117: Stop Selling Projects. Start Finding Motive.

0:00 16:39

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of The Contractor Fight with Tom Reber?

This episode is 16 minutes long.

When was this The Contractor Fight with Tom Reber episode published?

This episode was published on April 16, 2026.

What is this episode about?

You aren't a contractor; you’re a professional problem solver, but you can't solve a problem you don't understand. Most of you lose jobs because you talk too much and listen too little. In this episode, Tim and Derek break down "Motive" (the engine...

Can I download this The Contractor Fight with Tom Reber episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!