TCF696: MONEY MINDSET - There's Money in Your List

Tom shares five reasons why you need to really go after your past customer list. It's not just about having the option to give them a free resource or hear a compliment. This is a business strategy that you're gonna want to implement.   Conversation Highlights: [00:24] - A common mistake contractors make repeatedly [02:50] - There is money in your list [03:12] - Repeat customers spend more money [04:45] - Lifetime value of a client [05:34] - Past customers are easier to sell to [07:09] - Reach out and communicate with your past customers [09:19] - New customers cost you more [11:34] - Your repeat customers promote your business [14:14] - Customer retention and repeat business will drive your business [15:50] - Retain more customers to increase profitability [16:36] - Actions you need to take   Resources:    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify