TCF699: SELL UNAFRAID - Black Monday

In this episode, Tom tells you how and why he fired over half of his employees on a day that he calls Black Monday and nearly doubled his profits as a result.   Conversation Highlights: [00:23] - Making money starts between your ears [01:23] - The Black Monday story begins [02:00] - Tom's reaction to learning about the situation [03:05] - He fired more than half of the team [05:47] - Good news and a bad news [06:51] - Culture is where your expectations and tolerances meet [08:06] - Lesson Tom learned from Black Monday experience    Resources:    == Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify